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Holographic Reality.png








Landscaping & Urbanism

London, England



315 sq. ft.

ARCHITECT Magazine; Archue BOOOOOOOM; C A G E; designboom; idealista; KooZA/rch; The Archiologist; Vagrant Press; Web Urbanist

Brandon Muir; Nicholas LiCausi

For decades, films and media outlets have portrayed holograms as the technology synonymous with the future. Through advancements, scientists and designers alike have been able to create scattering lights that create forms, but only at a small scale. As of now, we have three-dimensional viewings through two-dimensional screens. Oftentimes, this comes with many limitations and its redundancy is quite monotonous. In its’ place, Virtual and Augmented Reality has been rising in popularity as it attempts to link the digital and physical worlds. However, this technology is severely falling short of becoming a truly interactive experience.

VR/AR innovations, like most of today’s technologies, have changed social norms, causing a paradigm shift towards social diversion. Ironically, a commodity that is intended to connect and draw people closer, has actually driven us apart. More specifically, the recent VR/AR phase has isolated its users by having them put on a headset for an individual experience. When using these devices, people are absorbing content alone, unaware of their surroundings and unable to share their encounters. It is time for the world to witness and interact with the hologram revolution led by “Holographic Reality”.

In an effort to counter the treatment of technology as a personal endeavor, this venture aims to provide a versatile communal experience to a static environment. “Holographic Reality” is a physical structure with a virtual application. Calling it a skyscraper merely scratches the surface. Instead, it can more appropriately be described as an open canvas, ready to showcase various forms of media without hassle. Observers can take in the relaxing activity of bird watching by day and rejoice over their favorite sports team’s victory by night. No matter what the application, one common theme persists: being outside and appreciating shared digital environments together.

The beauty lies within the structure’s simplicity, versatility and practicality. Billboards no longer need to be replaced, demolition projects no longer need to occur, time no longer needs to be wasted and resources no longer need to be exhausted. With holograms, one can see, sense and connect with art, advertising and entertainment in greater depth than ever before. All things considered, the dynamic nature of “Holographic Reality” will bring digital technology to the forefront of the physical experience while rethinking and reviving human intercommunication

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